Tim Pemberton, Director of Media Operations, Yodel Mobile
The power of push messaging means a smartly managed campaigns can more than double app usage and consumer engagement with branded apps.
Despite the opportunities, many companies shy away from push, take the travel sector, it’s a prime example of a vertical under appreciating what push can do.
The team here at Yodel Mobile, conducted some research using a sample of 20 travel apps installed on our phone, to see the volume of push messages being sent over the prime Christmas season, only one push message was sent over Christmas and into early January which is when consumers are planning their travel for the year ahead. Travel as an industry is missing the boat.
Part of the reason could be caution. Get push wrong and the consumer will delete your app – an app marketing disaster. So, here are the five golden rules for getting push right…
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Stephanie Griffiths, Director of International Development, Future Foundation
Mobile is making information easier to access and share, increasing transparency and empowering citizens to drive changes…from Kenya to Holland Park!
Ushahidi (“testimony” in Swahili) was a website that was initially developed to map reports of violence in Kenya after the post-election fallout at the beginning of 2008. The original website was used to map incidents of violence and peace efforts throughout the country based on reports submitted via the web and mobile phone. Since then crowd mapping powered by mobile has helped out everywhere, from disturbances in Haiti to summer rioting in London.
Indeed the mobile revolution is right on our doorsteps, profoundly changing the way we interact at a local level. Take Love Clean Street. It helps Londoners report issues wherever they are in the capital and get them solved quickly.
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