Omni-channel: The Universal Way to Interact with Customers

Florence Broder, Community & Localization Manager at AppsFlyer

Shoppers don’t just use one channel to interact with brands, but many different ones. According to a recent Criteo study, 40% of consumers use multiple devices to complete a purchase. And their experience interacting with brands at each touchpoint must be a seamless and contiguous user experience. There shouldn’t be a service disruption at any point in the journey. Consumers may begin perusing your online catalog from your mobile app, make the purchase on a desktop, and physically pick it up at your store. Rather than being multi-channel, this omni-channel process should be fluid and easy.

A Fast Way to Win Users on Mobile

Tim Collier, Head of Mobile Solutions, EMEA for DoubleClick

This is the first in a series of posts discussing the benefits of taking a unified approach to programmatic to reach mobile consumers.

This week we’ll explore why programmatic is the fastest way to win user’s moments on mobile, and address the gap between where users spend their time and how advertisers allocate their budgets. Moreover, we’ll cover why a unified approach to ad technology helps marketers optimise for mobile.

One size fits all, or does it?

Christian Harris, Head of UK & IE for Deezer

“Our mission goes beyond commerce, it goes beyond technology. Our intent is to preserve music’s importance in our lives.” Said one.

“Ours is a revolutionary streaming music service, a pioneering worldwide live radio station…broadcasting 24 hours a day and a great new way for music fans to connect with their favorite artists” Said another.

Migrating to a World Without Flash

Sue Hunt, Managing Director EMEA, Tremor Video

You’ve likely read much swirl about the blocking of Flash lately, and are probably wondering what it means for your video advertising campaigns across devices.

The entire rich media advertising space was originally built on Flash. It provided the only way to display animations back in the late 90s, when developers were still figuring out how the internet worked. Flash has never worked on mobile, and since the debut of the iPhone in 2007, consumers have increasingly migrated, and rapidly, to mobile devices likes smartphones and tablets.

Without a version of Flash that played nicely in a browser, this left room for HTML5 and rich JavaScript, which are native to browsers, to catch up to the capabilities of Flash. On top of that catch up, Flash has experienced major security issues over the last decade, so it’s now been a little outgrown.

What Do Clients Want From Mobile? And What Should Agencies Give Them?

Tom Farrell, Director of Marketing, Swrve

Let’s skip the usual preamble and assume we are all aware that mobile is now not just “a” method to speak to consumers, it is “the” method.

Take a walk down any given high street or spend five minutes in a train carriage and you’ll soon notice that anyone under 35 isn’t even going to see conventional display advertising because their faces have apparently been glued to their smartphone screens (yes, I do have a teenage daughter since you ask).