Mobile prototyping 101

Alex Mulder, Creative Partner, Nimbletank

Prototyping is becoming an essential part of the process for making mobile products that matter – both interactions and OS capabilities are becoming more complex and feature-rich – yet designers strive for simple elegant final results that don’t confuse users.

An Analysis of Winning Mobile Campaigns in EMEA

 

Ariane Längsfeld, European Brand Manager – Media & Digital, Millward Brown

Mobile as a platform provides a huge opportunity for marketers to connect with consumers. Through Millward Brown’s AdReaction study 2015, a survey amongst 16-45 year old multiscreen users conducted across 42 countries, we have found that on a global average, users spent over 6 hours daily on different screens and 2.5 hours daily were spent on a smartphone.

THE UNWARRANTED UNDERVALUE OF MOBILE APP TESTING

Aurélie Méheust, European Sales Director at StarDust, The Digital Testing Company

Picture yourself coming out of a store having bought a product and noticing it is broken. Would you leave it at that or return to the store and complain? Why is it that in every industry product quality is taken seriously, whereas in mobile app development ‘broken’ apps are seen as a commonality?

The mobile battle lines are drawn

Dino Myers-Lamptey, Head of Strategy, the7stars

Long gone are the pronouncements of next year being “the year of Mobile”. Futurologist and media ninjas have become bored of being wrong, and journalists have given up taking anyone seriously who dares to start a sentence with that phrase. However there’s a lot of mobile ducks aligning that could suggest 2016 very well could be, the year.