Mobile Bridges Digital And Physical Worlds – How Marketers Can Close The Gap

Chris Babayode, MD at Mobile Marketing Association

Consumers regard their mobile devices as the ‘go-to’ for advice, assistance and access to a wide range of real-world and digital services they rely on every day. Significantly, the more consumers can do with their personal devices, the more they depend on them to do even more.

How Brands Can Harness Data to Deliver Amazing Experiences and Engagement

Peggy Anne Salz, Lead Analyst and Content Marketing Strategist at MobileGroove

We may have started out in a state where information was mostly contained in PCs but now, thanks to the advance of mobile and the avalanche of mobile apps, information isn’t ‘in’ anything. It is everywhere. Technology is also smart — and going to get a lot smarter — so brands have to get smarter about how they use it to engage their customers.

What Audiences Expect & Why Brands Need to ‘SIMPLIFY’ the Journey

Pratick Thakrar, CEO at Inspired Mobile

From strategies to re-imagine and ‘hyper-personalise’ the customer experience to ways brands are harnessing mobile and offers linked to context to improve loyalty programmes, marketers must determine the appropriate channels and approaches that will satisfy people’s growing requirement for personalised and relevant brand communications.

Choose The Appropriate Channels To Connect With Your Customers

Jeremy Deaner, CEO at Brainstorm

The capabilities are coming together for marketers to reach the core audience— as defined by their location and location context — that truly matters to their brand or business. However, recent research from the MMA and Brainstorm Mobile Solutions, a global provider of mobile engagement solutions, highlights the requirement for marketers to use location data responsibly.