Deconstructing the In-App Bidding Landscape

By Peggy Anne Salz

One of the top trends in mobile monetization over recent years is a concept that comes with many different names. In-app bidding, also known as mobile header bidding, parallel bidding, or unified auctions, is a model that continues to gain momentum in the mobile advertising ecosystem, albeit at a slower pace than its desktop counterpart. There are a myriad of in-app bidding products available in the market today and PubNative, now part of Verve Group, has compared 17 of them side-by-side while also detailing the history behind the technology.