Push Notifications – 5 Golden Rules

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Tim Pemberton, Director of Media Operations, Yodel Mobile

The power of push messaging means a smartly managed campaigns can more than double app usage and consumer engagement with branded apps.

Despite the opportunities, many companies shy away from push, take the travel sector, it’s a prime example of a vertical under appreciating what push can do.

The team here at Yodel Mobile, conducted some research using a sample of 20 travel apps installed on our phone, to see the volume of push messages being sent over the prime Christmas season, only one push message was sent over Christmas and into early January which is when consumers are planning their travel for the year ahead. Travel as an industry is missing the boat.

Part of the reason could be caution. Get push wrong and the consumer will delete your app – an app marketing disaster. So, here are the five golden rules for getting push right…

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