Polly Alluf, VP Marketing at Insert
As a mobile app owner, you want to acquire as many new users as possible, but you also want them to consistently return to your app, engage, and convert.
Sometimes apps get so caught up in acquisition that they forget how important it is to pay attention to the users they’ve already got (and worked hard to acquire and often pay for). Even though app owners realize the majority of their revenue comes from their most loyal users, they still struggle with creating meaningful interactions with them. Continue reading →
Stephen Upstone, CEO & Founder of LoopMe
MediaCannes Lions is unique in the advertising calendar. No other trade event comes close for the creativity, number or sheer quality of those in attendance.
While the creativity and artistic merit of the advertising industry is acclaimed and discussed in the Palais, the outskirts of the festival are where it becomes interesting for the technology providers. This year questions around measurement, verification and optimisation came to the fore, as brands and agencies attempt to determine the value of their advertising. Continue reading →
Tej Rekhi, AVP Mobile Sales at Sizmek
A mobile world. A smartphone society. A connected generation. However you describe it we’re a nation addicted to our devices.
Over 70% of UK smartphone users check their mobile device within 15 minutes of waking, while almost as many look at it during the 15 minutes prior to going to bed. We use smartphones on public transport, at work, while shopping and eating out, while socialising with friends and family, and even while crossing the road. Continue reading →
Chris Babayode, MD at Mobile Marketing Association
Consumers regard their mobile devices as the ‘go-to’ for advice, assistance and access to a wide range of real-world and digital services they rely on every day. Significantly, the more consumers can do with their personal devices, the more they depend on them to do even more. Continue reading →
Neil Bruce, Head of Mobile at Mindshare
Last week, 101,000 delegates from the world of mobile descended on Barcelona for the annual Mobile World Congress. 204 countries were represented and 3,600 members of the international press and media covered the event. The scale of the congress cannot be underestimated – over 2,200 exhibiting companies filled the exhibition, which spanned 9 vast halls and 12 outdoor spaces. Exhibitors came from all spheres of the mobile ecosystem – device manufacturers (including Samsung, LG, HTC and Blackberry) who use the event to launch flagship devices, companies providing the hardware inside phones (such as Intel and Qualcomm), businesses working in the Internet of Things space and mobile media and ad tech businesses. Continue reading →
Jide Sobo, Head of Mobile at MEC Interaction
It’s just dumb glass
Hardware continues to be evolutionary, rather than revolutionary, and the big excitement is around the services that can be accessed on the device, rather than the device itself..
Samsung’s S7 is a definite evolution of the S6, with waterproofing being the main improvement.
LG appears to have picked up where Google left off with Project Ara, by releasing the LG G5, a revolutionary modular design allowing the bottom of the phone to be removed, and additional modules to be added. For example, adding a professional camera attachment, allowing manual focus and zooming, or an audio unit, designed in conjunction with Bang & Olufsen. Continue reading →
Tom Pearman, Commercial Director at Weve
Mobile World Congress 2016 was a hugely impressive event with almost 100,000 delegates (growing again) and a credible amount of exhibitors showing off some of the best tech in market. From the obvious big tech players in Google, Facebook, MSFT and an apparent return from Nokia through to the smaller more niche exhibitors showing off the more unusual tech like the connected BMW and Oral B’s smart toothbrush. In the three days I spent in Barcelona I covered over 50km walking across the halls and there are a number of themes that were worthy of sharing. Continue reading →
Prototyping is becoming an essential part of the process for making mobile products that matter – both interactions and OS capabilities are becoming more complex and feature-rich – yet designers strive for simple elegant final results that don’t confuse users. Continue reading →
Dino Myers-Lamptey, Head of Strategy, the7stars
Long gone are the pronouncements of next year being “the year of Mobile”. Futurologist and media ninjas have become bored of being wrong, and journalists have given up taking anyone seriously who dares to start a sentence with that phrase. However there’s a lot of mobile ducks aligning that could suggest 2016 very well could be, the year. Continue reading →