Publications

Cross Device Path to Purchase

This infographic produced by the MMA, imagine Mobile and GMI provides statistic on how consumer are using a mobile device to start their purchase.

Creativity & Rich Media

The Creativity & Rich Media infographic gives statistics on  how creativity and media are used to drive advertising  clicks. It was produced by the MMA, imagine Mobile and GMI.

Retail & Mobile

This infographic produced by the MMA, imagine Mobile and GMI provides statistic on how consumer access retail information via their mobile phone on the street.

Sport & Fitness

This infographic produced by the MMA, imagine Mobile and GMI provides statistic on how consumer are using their phone to access sport content via their mobile device.

Auto & Mobile   

This infographic produced by the MMA, imagine Mobile and GMI gives statistics on how consumers are using their mobile when purchasing a auto-mobile and responding to ads.

Finance & Mobile   

Mobile Banking is continuing to becoming a larger focus of a banks overall strategy, the MMA Finance and Mobile infogaphic provides statistics on the growing mbanking focus and consumer usage.

The Second Screen

The Seconds Screen infographic provides statistic on how consumer are using their phone as a second screen while watching TV and the most likely places consumers use their mobile device.

Rich Media Creativity

A mobile device is nearly always within arms reach and represents an advertising opportunity like no other.  The Rich Media infographic gives statistics on  how creativity and media are used to drive advertising  clicks.

Whitepaper: The Great Connector 

Bridging The Physical & Digital Worlds To Boost Your Marketing Effectiveness

The Mobile Retail Opportunity: Are You Ready?

Mobile is just a research tool and nobody buys anything with it, or it do they?

The debate continues today whether mobile is a proper retail channel, or just an additional research tool to drive footfall to stores. Data from comScore and a recent MMA/GMI survey sheds light on how mobile is affecting shopping behaviour and attitudes both in-store and outside. (See infographic for more mobile retail trends). Read full article here

The UK Mobile Gaming Landscape

 This infographic provides some vital statistics on the mobile gaming sector. Emphasising on how mobile gaming is similar to social media in terms of demographics.

Buying Habits of the Beauty Shopper

 This infographic reports on a number of statistics around how mobile and shopping, in addition, this infographic reports on advertising influence in relation to beauty products and what drives product trails.

Mobile. Anything to Declare 

The Mobile Marketing Association provides statistics on this infographic that reports how mobile phones are used to plan a holiday.

Mobile Commerce 2012 

This infographic brought to you by The Mobile Marketing Association provides key statistics on mobile commerce in a number of areas including ticketing, couponing and consumer feedback.

Movies on the Go

 

The Movies on the Go infographic reports on how consumers are using their mobile devices in relation to the film industry.

Movies Sports Overview

The Mobile Sports infographic provided by Fetch reports statistics on how UK smartphone uses spend time looking and research sports related topics.