The Evolution of Non-Organic Traffic

Danielle Blumenstyk Peterman, Content Marketing Manager at AppsFlyer

Remember the good old days? When you wanted to boost your organic traffic, so you embarked upon a UA campaign, knowing that you could rely on the organic multiplier to then increase your reach 1.5x or even 2x on a good day? Yeah, those golden days of bliss. Sadly, those days are gone.

 

Wait, what happened?

First off, organic app discovery is largely broken. The sheer amount of apps in the two major stores (over 2 million in both the App Store and Google Play) makes it nearly impossible for users to find your app in the hay stack, even if they happen to be looking for a similar one. With so many possibilities for every search term and keyword, the chances of a user landing on and installing your app are slim to none.

The Decline of Organic is Good News for the App Ecosystem of 2016

Shane Rosenfelder, Content Marketing Lead at Appsflyer

Mathieu Nouzareth of music trivia game SongPop was recently quoted on TechCrunch on the subject of app discovery, saying “There are only a few ways you can have your app discovered:

   a) You pray and hope that a miracle happens
   b) You are featured by Apple
   c) You reach out to journalists
   d) You take matters in your own hands and you decide to invest in marketing campaigns.”