In-App Advertising in a Post-Cookie Era

Alex Mcilvenny – Country Manager zeotap UK

Your smartphone usage reveals a great deal about you. According to a 2018 report, A Decade of Digital Dependency, Britons are now so addicted to their phones that they check them every 12 minutes. It also revealed that 40 percent of adults look at their phone within five minutes of waking up, increasing to 65 percent of people under the age of 35.

 

In the UK, 83% of that mobile time is spent in apps, and engagement is a daily habit — people launch at least nine apps daily and around 30 on a monthly basis.