RELEVANCY + INSPIRATION + DATA: MEETING THE DAILY DEMANDS OF MOBILE CONSUMERS

Ian James, General Manager International at Verve

For many, mobile devices have become a primary connection to the world — they teleport users from destination to destination throughout their day, at once utilitarian communication tools and personalized windows onto inspiring new experiences.

Today, there are two rising demographics of mobile influencers — a pair of generations that have never lived in a world without mobile. These Mobile Prodigies are born digital, growing up in a world of swiping, tapping, and scrolling. With so much to gain at their fingertips, they represent constantly evolving demands to which both advertisers and publishers must respond.

At Facebook we get things wrong – but we take our safety role seriously

Monika Bickert, Head of Public Policy Management at Facebook

Last month, people shared several horrific videos on Facebook of Syrian children in the aftermath of a chemical weapons attack. The videos, which also appeared elsewhere on the internet, showed the children shaking, struggling to breathe and eventually dying.

 

The images were deeply shocking – so much so that we placed a warning screen in front of them and made sure they were only visible to adults. But the images also prompted international outrage and renewed attention on the plight of Syrians.

Why Programmatic is not Killing Creativity

Nick Hugh, Yahoo VP & GM, Advertising EMEA

Since the advent of programmatic buying, there has been much debate about whether digital advertising is moving towards an era of man versus machine.

According to the IAB, 47 per cent of display ads were traded in programmatically in 2014, nearly doubling from 28 per cent the previous year. Given such huge growth, a key question on marketers’ lips is whether science and automation does indeed pose a threat to creativity?

Creativity in the digital age is about more than just the format alone, it’s about both design and distribution and that’s key where data is key. Yahoo processes around 150 billion user data events every day globally – that’s an incredible amount of knowledge that we have about consumers but it’s how we process data that really counts.

IMImobile & MMA Mobile Smart Roundtable Dinner – executive marketers discuss latest trends in delivering Smarter Mobile Engagement

As part of the Mobile Smart Roundtable Dinner Series, The Mobile Marketing Association (MMA) and IMImobile hosted an exclusive dinner on Tuesday, 17th February at one of London’s most sought after dinner locations, The Shard. The evening brought together executive marketers from many leading industry players including Citi Bank, Pizza Hut, Unilever, American Express, ITV, IKEA, MediaCom and Mindshare to discuss and debate the latest trends in implementing and delivering smarter mobile engagement.

With the evening providing an inspirational view across London’s night skyline, the dinner was the perfect platform for cultivating discussion. As the conversation flowed, it quickly became apparent that marketers are overwhelmed by the rapid progress of mobile technologies and proliferation of devices and datasets. With new consumer trends popping up almost every month, marketers face a relentless challenge in adapting strategies to define and measure customer engagement.

The End of the ‘Water Cooler Moment’

Claire Valoti
Head of Agency Relations Facebook

Mobile has changed the way we talk about TV shows. That ‘water cooler moment’ that used to happen the day after your favourite show had aired now happens in real-time, online.  And a lot of it happens on Facebook, through mobile devices.

The fact that people talk about TV on Facebook has never been in doubt however it has often been assumed that TV-related Facebook interactions happen outside the show airing – not in real-time.  This is not the case.

The industry has also not truly understood the volumes of this chatter, since historically, we haven’t shared much information on this in the past.  Now, thanks to our new partnership with SecondSync, we will be sharing this information on an on-going basis to help clients understand how people are using Facebook to talk about topics such as TV.