David Skerrett,
Managing Partner,
Nimbletank
At this year’s MWC there were lots of shiney products on display, from Google Glass controlled drones buzzing near the theatres in Hall 8, through to the much improved Samsung Gear range including Gear 2, Gear 2 Neo and the Gear Fit with heart monitor, curved screen and earth quake alert use case.
This year was not the year of mobile! But it may well be the year of the smarter world. It became clear at this year’s show that the smart phone is becoming the door way into a smart way of life: across wearable’s, health, homes and cars.
Samsung really turned up at the show, flashing some of their $8.5billion marketing budget, with a high spend and lots of product launches and developer love.
The Galaxy S5 was a safe launch with innovations such as finger print authentication and waterproofing already pioneered by Apple and Sony respectively. The specs all make this a great phone, available in April. The most interesting feature perhaps is the heart beat monitor, and its great to see new sensors and additio
nal health utility coming to mobiles. The S Health app b
ring this to life with software that tracks certain activity types along with calorie consumption tracking. It’ll be interesting to see how Apple’s rumoured HealthBook app competes. Continue reading
MMA UK Blog 