Digital ad spending makes up more than 60% of total advertising investments in the UK. The mobile channel is well on its way to dominate all other media channels and will double the ad spending for desktop and TV by 2018. Naturally, with more budget at stake, more incentives rise for fraud in mobile ad campaigns. The good news for the ecosystem is that advertisers and vendors are well aware of what’s at stake and have heard the call from Marc Pritchard to clean up the mobile programmatic space. Continue reading
Tag Archives: experience
An Evolving Mobile Landscape at MWC
With attendees growing year on year, MWC is now THE event on the mobile calendar. I only wish Scotty had the transporter working to get me between Hall 1 and 8!
New handset launches, features and operator announcements took the limelight; but this year, we saw new acronyms of the digital world come to the forefront, namely AI/IoT/VR/CH (Connected Homes). Continue reading
AI, VR and AR. The trilogy at MWC
Another Mobile World Congress has come and gone, with over 2000 exhibitors and over 108,000 attendees. This year I found that attention had moved away from the topic of connected devices and to the trilogy of AI, VR and AR.
While virtual reality headsets completely take over your vision to give you the impression that you’re somewhere else, augmented reality adds to your current vision, projecting info on top of what the consumer is already seeing. Continue reading
The ‘Battle for the Living Room’ doesn’t exist
One of the most exhausted phrases in our industry is the so-called ‘battle for the living room’. We’re still talking about this supposed need for advertisers to control a room in the house where people interact with videos.
Advertising on TV used to be a straight-forward concept when the trusty box-in-the-corner was the one screen in the home. Thanks to the meteoric rise in connected devices – from smartphones and tablets, to next-generation game consoles – we now live in a world where there is no ‘main’ screen. A huge 69 percent of British mobile users owned smartphones in 2012 – a figure set to rise further still – and we’re using this newfound connectivity to complement and augment viewing experiences across multiple devices.