Harnessing Mobile, Data & Programmatic For Real-Time, Right-Time Marketing

Peggy Anne Salz, Lead Analyst and Founder at MobileGroove

Mobile equips brands and business marketers to deliver real-time marketing right now. But it’s contextually relevant marketing linked to a more holistic view of customers that will truly move the needle on your campaigns. This article, excerpted from Mobile: The Great Connector (Volume 2), a comprehensive eBook authored by Peggy Anne Salz, chief analyst and content strategist of MobileGroove, in collaboration with the MMA EMEA and member sponsors Inspired and Brainstorm, explores how quality data around context and location arms marketers to improve targeting and campaign performance.

Travel gets personal & hyper-relevant with mobile

 

Peggy Anne Salz, Lead Analyst and Founder at MobileGroove

Travel companies have a huge opportunity to use mobile devices — and the Big Data they harness — to personalise the customer experience. This article, excerpted from Mobile: The Great Connector (Volume 2), a comprehensive eBook authored by Peggy Anne Salz, chief analyst and content strategist of MobileGroove, in collaboration with the MMA EMEA and member sponsors Inspired and Brainstorm, explores the strategies pursued by leading companies in this space leading the way for the entire industry.

How Brands Can Harness Data to Deliver Amazing Experiences and Engagement

Peggy Anne Salz, Lead Analyst and Content Marketing Strategist at MobileGroove

We may have started out in a state where information was mostly contained in PCs but now, thanks to the advance of mobile and the avalanche of mobile apps, information isn’t ‘in’ anything. It is everywhere. Technology is also smart — and going to get a lot smarter — so brands have to get smarter about how they use it to engage their customers.

What Audiences Expect & Why Brands Need to ‘SIMPLIFY’ the Journey

Pratick Thakrar, CEO at Inspired Mobile

From strategies to re-imagine and ‘hyper-personalise’ the customer experience to ways brands are harnessing mobile and offers linked to context to improve loyalty programmes, marketers must determine the appropriate channels and approaches that will satisfy people’s growing requirement for personalised and relevant brand communications.

Choose The Appropriate Channels To Connect With Your Customers

Jeremy Deaner, CEO at Brainstorm

The capabilities are coming together for marketers to reach the core audience— as defined by their location and location context — that truly matters to their brand or business. However, recent research from the MMA and Brainstorm Mobile Solutions, a global provider of mobile engagement solutions, highlights the requirement for marketers to use location data responsibly.