How Artificial Intelligence can aid retailers

Pete O’Mara Kane, VP Sales at LoopMe

90% of retailers reported a drop in foot traffic in the last 5 years

This week LoopMe launched our Retail Foot Traffic Research. We were looking to see the impact of declining foot traffic to stores, using a working hypothesis developed from insights from the British Retail Council who found that there was a 1% drop in foot traffic registered across the UK.

Almost 90% of the 250 retail decision makers in UK reported a drop in foot traffic over the last 5 years and 93% reported a loss in store revenue. Meanwhile, a record £133bn was spent online in 2016, a growth of 16% in one year.

AI, VR and AR. The trilogy at MWC

Stephen Upstone, CEO & Founder of LoopMe Media

Another Mobile World Congress has come and gone, with over 2000 exhibitors and over 108,000 attendees. This year I found that attention had moved away from the topic of connected devices and to the trilogy of AI, VR and AR.

While virtual reality headsets completely take over your vision to give you the impression that you’re somewhere else, augmented reality adds to your current vision, projecting info on top of what the consumer is already seeing.

Driving Renault’s Marketing Strategy with Mobile Video

Stephen Upstone, CEO & Founder of LoopMe

When auto brands launch a new car it is crucial to get the advertising strategy right. A good ad campaign will make consumers aware of the car. A great campaign can be the deciding factor in getting a customer to book a test drive.

For the launch of Renault’s new C-Class Crossover release, the All-New KADJAR, Manning Gottlieb OMD challenged LoopMe to create an award-winning mobile video campaign. The campaign used the original TV creative and additional video content to drive awareness of the brand among the target audience, increase brand uplift and brand perception, while promoting the car’s features through UK specific storytelling.

10 Steps to Delivering Effective Mobile Video

Stephen Upstone, CEO & Co-Founder LoopMe

Mobile video advertising should be an integral part of the marketing mix for brands looking to engage their consumers with meaningful, emotive content. But in a fast-paced industry, with a proliferation of providers and formats, it can be difficult to identify the most effective way to plan a mobile campaign. Follow these steps for the best possible results.

1. Choose your format(s)

There are three main types of mobile video ad format, interstitial, pre-roll and native. Different sites will offer different types of video inventory, so by using a range of formats it is possible to reach a wide audience throughout their browsing time. For example, a pre-roll ad could be served while a user watches a music video, a native ad while reading a news article and an interstitial while browsing a gallery of images. Using different types of format also allows brands to offer different types of content or additional interactive elements, making the campaign more diverse.

A look back at Cannes Lions

Stephen Upstone, CEO & Founder of LoopMe

MediaCannes Lions is unique in the advertising calendar. No other trade event comes close for the creativity, number or sheer quality of those in attendance.

While the creativity and artistic merit of the advertising industry is acclaimed and discussed in the Palais, the outskirts of the festival are where it becomes interesting for the technology providers. This year questions around measurement, verification and optimisation came to the fore, as brands and agencies attempt to determine the value of their advertising.

Mobile World Congress 2016: The Year of Virtual Reality & Data

Stephen Upstone, CEO & Founder of LoopMe

Mobile World Congress is a difficult show to beat, with over 90,000 industry professionals descending on Barcelona to learn about, experience and embrace all things mobile.

This year my attention was drawn away from the handset launches that have dominated in previous years by two main elements virtual reality and, as ever, the immense potential of data.

Go Native: The rise of mobile video

Stephen Upstone, CEO & Founder of LoopMe

Native advertising is one of those buzz words that just isn’t going away. It first featured on Google Trends in January 2012 and has been picking up steam ever since. Most digital conferences will discuss native in one form or another, but something which hasn’t quite registered on the industry’s radar is native video.

Welcome to the 2nd edition of Talking Mobile

Sally Harvey, Director of Membership Strategy EMEA , MMA

Welcome to the second edition of Talking Mobile, the MMA UK Blog. We hope you enjoyed last months edition, any feedback you may have would be most welcome. This week we have posts on push notifications, mobile and social change, and don’t forget to check out the education page to download presentations from the Mobile Advertising  MMA UK Training Workshop. 

The MMA UK Social – Thursday 1st May

MMA members are invited to join us at the MMA UK Social on Thursday 1st May, from 6pm until late. Sponsored by Fetch and LoopMe, this first of many MMA UK Socials and will be the perfect opportunity to meet up with friends,  network with clients and hopefully generate some new business. To register and find out more information click here. 

Written by Sally Harvey, 

Director of Membership Strategy EMEA,

MMA