At Facebook we get things wrong – but we take our safety role seriously

Monika Bickert, Head of Public Policy Management at Facebook

Last month, people shared several horrific videos on Facebook of Syrian children in the aftermath of a chemical weapons attack. The videos, which also appeared elsewhere on the internet, showed the children shaking, struggling to breathe and eventually dying.

 

The images were deeply shocking – so much so that we placed a warning screen in front of them and made sure they were only visible to adults. But the images also prompted international outrage and renewed attention on the plight of Syrians.

Mobile Ad Fraud: Time to Clean the Space

Christophe Collet, CEO at S4M

Digital ad spending makes up more than 60% of total advertising investments in the UK. The mobile channel is well on its way to dominate all other media channels and will double the ad spending for desktop and TV by 2018. Naturally, with more budget at stake, more incentives rise for fraud in mobile ad campaigns. The good news for the ecosystem is that advertisers and vendors are well aware of what’s at stake and have heard the call from Marc Pritchard to clean up the mobile programmatic space.

The Often Misunderstood Mobile User Privacy Landscape

Written by Noelia Amoedo, CEO of Mediasmart

There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile recently, from advertisers and consumers alike.

A recent MMA panel event I was participating in, saw many of the agencies and advertisers present voicing the opinion that you can’t track user behaviour and preferences on mobile to the same extent as on desktop. There were also many of those present expressing legal concerns over privacy on mobile through the use of location data.