Location data: More than just a real-time tool

Tej Rekhi, AVP Mobile Sales at Sizmek

A mobile world. A smartphone society. A connected generation. However you describe it we’re a nation addicted to our devices.

Over 70% of UK smartphone users check their mobile device within 15 minutes of waking, while almost as many look at it during the 15 minutes prior to going to bed. We use smartphones on public transport, at work, while shopping and eating out, while socialising with friends and family, and even while crossing the road.