Smart Data: How the industry is starting to evolve and adopt better data strategies

Zee Ahmad, Director of Programmatic at Axonix

Identifying audiences, gaining actionable insights based on their interactions with advertising is of course a key focus across the industry.

Data is a key instrument in how we go about achieving this. It also binds together other areas such creativity, video and also metrics such as Viewability. For example as important as it is for ads to be viewable, is it not just as important to ensure that the right people are viewing the right ads?

An Evolving Mobile Landscape at MWC

Pratick Thakrar, MD Inspired Mobile

With attendees growing year on year, MWC is now THE event on the mobile calendar. I only wish Scotty had the transporter working to get me between Hall 1 and 8!

New handset launches, features and operator announcements took the limelight; but this year, we saw new acronyms of the digital world come to the forefront, namely AI/IoT/VR/CH (Connected Homes).

The MMA UK Smarties Creative Awards: Deadline 30 June

 

This year and for the first time ever the Smarties Awards will be launching solely for UK entries. In addition to the UK Smarties, the MMA is also launching regional programs in EMEA and of course we continue to run our successful Global Smarties. Winning entries from last year’s Global entries can be viewed at  here!

Submissions are easy! Select from a combination of global, regional and local options. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

The SMARTIES Awards is the only global awards program created specifically to recognise best in class mobile work from around the world. Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies.

The Awards Gala will be held in London in November, look out on this blog for details of the date. Contact Chris@mmaglobal.com to find out how you can become more involved with the evenings proceedings.

Start entering your submissions now and good luck!