THE MMA Creative Innovation Seminar
Secure your place at The MMA Creative Seminar, a must attend event for discussion and learning about the challenges we face in the mobile marketing sector.
Part of MMA’s UK “Mobile Essential” series of seminars, the MMA Mobile Creative Innovation Seminar features panels and seminars from Facebook, Google, Telefonica, Millward Brown, Widespace, Nimbletank, Lightspeed GMI, Inspired and R/GA, which focus on creativity and mobile
Date: 17/03/2015
Time: 3:30 – 6.00pm
Location: 10 Brock Street, London, NW1 3FG
Event agenda:
1. Mobile creativity – getting it right: Mobile user insights and a guide to best practices.
2. Mobile creative deep dive: Five key steps to excel in mobile.
3. Panel debate: In mobile, which is King – Creative Content or Context?
4. Creativity in mobile: Winning the mobile moments
5. Big data, programmatic, and creativity: Friend or foe?
6. The launch of 2015 Smarties Awards.
To RSVP to the event or find out more information please email mmaukevents@mmaglobal.com.
Simplifying Mobile Marketing
Author: Pratick Thakrar, Imagine Mobile
Details: Pratick gives a simplified view of why mobile should be the focus for any business, with a breakdown on features currently utilised and how to drive engagement.
A Brands View of Mobile
Author: Paul O’Grady, Unilever
Details: This training presentation talks about mobile behaviour, the essential ingredients to mobile marketing and key case studies.
An Introduction into Owned Mobile Media
Author: Julian Smith, Fetch
Details: Julian gives information on how to develop mobile websites and apps, and discussing how to market and measure mobile owned media.
Mobile in Retail
Author: Miles Quitmann, Proxama PLC
Details: Miles looks at the challenges of mobile retail, the opportunities and how mobile can be used by retailers.
Agency viewpoint on mobile paid media
Author: Jon Hook, Mediacom
Details: Jon presents on an agency landscape of mobile paid media and discusses the importance of cross media integration.
Agency viewpoint on mobile paid media
Author: Tom Ollerton, We Are Social
Details: Tom’s presentation is on why and how we should be putting social and the centre of marketing, and We Are Social’s strategic approach to mobile marketing.
Move with mobile
Author: Stephen Jenkins, Millennial Media
Details: Stephen’s presentation is an insider’s look at how technology, data and creativity are moving together to change the way we approach digital marketing.
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